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WordPress is, without a doubt, simply the most popular and easy-to-use content management system out there. Since the advent of content management systems and their rapid takeover of the website-creation landscape, WordPress has continually asserted itself as the best all-around player in the game. There are a number of advantages to WordPress over its two biggest competitors, Joomla and Drupal. While all of the systems are free, WordPress is by far the quickest and easiest to install. It is also by far the simplest to for building and maintaining a website, yet it also allows for fine-tuning and heavy coding if that’s what you’re after (and are able to host your own domain).

WordPress is also highly scalable, suitable for both smaller and larger sites, whereas Drupal is really only practical for the largest of corporate sites. The fact that WordPress is the the most popular CMS in the world should also count for something: it has over 140 million downloads, with Joomla trailing behind at a mere 30 million.

WordPress also as incredibly simple, intuitive, and effective Search Engine Optimization tools and capability, whereas Joomla has only the most basic functionality and is difficult to use, to boot. The real feather in WordPress’s cap, however, is the high degree of customization for which it allows. With over 2000 free themes alone—not including the thousands more that are available for a small fee—Wordpress allows users to perfectly translate the idea of their site to reality. But as nice as themes and slick splashpages are, even more crucial to the success of WordPress has been its huge array of plugins, exponentially increasing the system’s functionality. WordPress has over 27,000 plugins, while Joomla has only around 7000. It is the availability of these helpful tools that secures WordPress’s spot as best content management system. Now that that’s established, let’s take a look at some of the most important plugins to have when starting a new site with WordPress.

  1. Yoast SEO

This search engine optimization plugin is absolutely crucial for any new site looking to boost its traffic from the get-go. Yoast offers complete SEO service with a built-in content analysis function that makes it easierr than ever to write attention-grabbing content with optimized titles and meta-info to catch Google’s eye. It also creates XML Sitemaps, permalinks, and optimizes both your site’s function and content.

  1. Yoast Analytics

Another imperative plugin for any website, no matter its function or audience. Analytics are what allow your site to garner any sort of audience in the first place! Working with Google, this add-on makes it simple to view and dissect all of your traffic information: unique visitors, what they’ve been viewing, your search results, even page views per post type!

  1. Ninja Popup

Ninja is great if you’re looking to enhance and strengthen the presence and site-loyalty of your most frequent visitors by “converting them into taking action.” Essentially, Ninja allows you to quickly and easily ask viewers to sign up for your newsletter, follow you on social media, or register to receive subscriber-only content. You can also prompt visitors to share your content elsewhere, increasing your web presence and social capital, all with a simple plugin.

  1. Facebook like widget

An obvious choice, but also one of the most important factors in building a steady and growing readership. The Like Box widget simply allows site visitors to like your content on Facebook, thereby attracting more attention and views from their own friends and audiences. They never even have to leave your site!

Now that you know what plugins and optimizations to start with, you can get to building! WordPress is free, it’s easy, and it’s got infinite amounts of possibility—so get started!

Jonathan Alonso
Jonathan Alonso

I turn question marks into exclamation points. My work in digital marketing has allowed me to become a full stack marketer with deep knowledge of not only Analytics and tag manager implementation, But also of paid search strategies, technical and off-site search engine optimization, social and even marketing strategies that encompass both tradition and digital.

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