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The Marketing of Selling & Buying CNC Machines: 45 Days in and Loving it

Jonathan Alonso

I have been doing digital marketing now for more than 12 years with a focus on search engine optimization and paid advertisement. It has been a long and adventurous road that I have traveled to get to this stage of my career. My new adventure is in the manufacturing industry, specifically in the Used CNC Market in which I never thought existed.

Seems New To The Internet But Its Old As Hell

Its seems like manufacturing and B2B in this industry is a new based on the current state of its presence on digital but its the lifeline of all things consumer. I have seen CNC machines used for cars, boat, knives, guns, If it needs to be made its made by some type of CNC machine. This is why the used machinery market is strong and with the evolution of new entrepreneurs fabricating and manufacturing their own products it is growing at a fast pace in which affording a new CNC machine can be difficult.

Sell It, Buy it, Make It, Start Over

This is were the used CNC dealership business starts and evolves its relationships with manufacturers. As current CNC machines retire from bigger and larger companies that can afford new machines at scale they need to sell this inventory to allow room for their new machines. These machines are auctioned or sold through dealers that can resell them to mid size or smaller machine shops looking for reliable CNC machines that can push more inventory for their current or new contracts.

These larger companies and sometime medium size companies sell CNC machines not only to make more room but it also allows them to save on new machinery, software and other types of upgrades that can help them produce more and produce faster.

Purposed Driven Business: Building America

This is where I was sold into the industry and I fell in love. With the new tall order to rebuild the manufacturing industry in America, Used CNC machine dealers can help American manufacturers and Start-ups afford better, bigger faster machines that can produce more for them. Having the right machine at a machine shop means newer, better and more profitable contracts that can be used to build their business but more importantly build more jobs for their local community. This goes a long way, especially with the mission of rebuilding American manufacturing.

The Long Haul: Tech is taking over

At my recent visit to IMTS 2018 I saw first hand the evolution of these large CNC machines and how they are shaping the future. A lot of these machines now even integrated with artificial intelligence and machine learning to reduce errors, thats how fast manufacturing it moving and the faster these machines become used the better we can serve machine shops with the best tech available.

Thats the eventual goal and overall promise to our client base, We want to support and bring them the best used tech available at a fraction of the cost of buying these machines new.

During IMTS, our company made a tool to help manufacturers know the valuation of their used machinery, innovation that within minutes brings transparency to the used market. To view the tool visit CNCMachines.com


This market may be a older generation influenced business, but innovation in tech is breathing life back into what was once a “boring” industry. This is especially true in digital marketing, With lack of innovation comes great opportunity. Innovations like what my boss Curt Doherty envisioned with the CNC machine price tool at CNCmachines.com. I know that I can help this business dominate on digital and the next step is to innovate and make it happen.

Jonathan Alonso
Jonathan Alonso

I turn question marks into exclamation points. My work in digital marketing has allowed me to become a full stack marketer with deep knowledge of not only Analytics and tag manager implementation, But also of paid search strategies, technical and off-site search engine optimization, social and even marketing strategies that encompass both tradition and digital.

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