Signs That You Need to Change Your E-Commerce Strategy

E-commerce is the iconic shopping experience of the digital age. It can thrive when strategically operated. If your e-commerce business isn’t following the trajectory you hoped for, you might need to make some changes to your strategy. Here are three signs that it is time for a change.

Customers Don’t Return

For your business to grow and thrive, you need a solid loyal customer base. If your customers consistently make one-time only purchases, you will need to figure out why they aren’t coming back. Maybe your customer service is poor. Maybe you need to amp up the quality of your products. Or, you might simply be too lax in the way you follow up with first-time customers. To keep loyal customers, first ensure that you are offering the best products with excellent service. Once that is established, connect with them over social media, post relevant and interesting content on your website, send out incredible offers, use email marketing, and offer a loyal customer reward incentive.

Abandoned Carts

Far too many potential purchases are abandoned in the cart before the sale is finalized. It is disheartening to lose a sale so close to completion. Cart abandonment is often a case of an over complicated checking out process. You may lose customers if you require them to create an account in order to make a purchase. Always allow the option of checking out as a guest. You might also lose customers if your payment page is glitchy. Make it as easy as possible to type in necessary information. Finally, purchases might be abandoned in the cart because you don’t offer enough payment options. Apple Pay and other simple payment options reduce cart abandonment.

Negative Reviews

If you want your business to be the best it can be, you will seek out customer feedback. Both negative and positive feedback can help you to fine tune your e-commerce business to be more effective. It can be difficult to get customer feedback, but there are a few things you can try. Incentivize post-purchase feedback. Send a follow-up email to make sure that your customer is fully satisfied. Include customer analysis tools on your website. Assess responses on your social media accounts. These are just a few of the ways you can find out how you are doing. If you regularly receive negative reviews, it is time to make some changes.

As you make regular assessments of your business model, check your performance against these criteria to be sure that you don’t need to change your strategy. If customers don’t come back, you have a large number of abandoned carts, or you are getting negative reviews, it is definitely time to rethink your approach.

Check out this article on what you can do to stop your business from losing money!

Jonathan Alonso
CEO & Partner at, I have been marketing for 15 years, I don't consider myself an expert because there is still so much to learn in marketing. Marketing ideas are born every day and it makes for an exciting career, I am known for my skills in SEO, Digital Paid, and PR.