3 Tips To Creating Awesome Facebook Ads

Below are some of the strategies I use when creating Facebook ads 1.) Research, Research Research Many times I have found inspiration from other ads, what my competitors are doing or what has been proven successful to others, I find a lot of education from boards like Growthhackers.com, my other favorites that I use daily are Adespresso & Moat. If you have the the …

National Vs Local Match Types

Ok, So I have to admit that not knowing everything is really hard to admit, especially when I have had successful account structures that have saved money and has given many companies a way to invest in more channels. I use a strategy when building Adwords campaigns called the Alpha Beta Structure ( see more ) It allows me to gauge broad …

Micro Moments in Paid Search

It’s been a while since the last time I wrote but I have been learning all about my new role at uBreakiFix. I love the business, awesome culture and great leadership. It has literally been the best job I have had in years. Let’s get started on Micro Moments and PPC, As we know already, Micro moments are moments that …

What Are Click Assisted Conversions

In Adwords Click assisted conversions are keywords that lead to other keywords that made a final conversion. For instance if a person first searches for “Orlando Resort” and clicks on your ad does not convert, then Searches for “Orlando Resort with Lazy river” and clicks on your ad again and does not convert and finally searches for “Orlando resort with …

How to hire an in-house digital marketer

Are you a marketing manager/director and don’t have the digital acumen to hire a digital staff? Well, I did some of the work for you, Below is a link with some of the questions you can ask to gauge experience on Google Adwords, Facebook Ads, and Google Analytics. Enjoy! https://drive.google.com/open?id=0BwJLKAdat4HWTEQtWjJ1aTYtRVU Please Note: Not all Digital Marketers remember the name of …

Using Google Metrics to Measure Offline Conversions

The new store visits metrics in Google’s Adwords may be the key to finally figuring out how online advertising translates into real time store visits. This little mystery has been keeping marketeers up at night. The formula used to determine how your online marketing is affecting off line store visits  according to Google Adwords“estimates based on aggregated, anonymized data from a …