What Are Click Assisted Conversions

In Adwords Click assisted conversions are keywords that lead to other keywords that made a final conversion. For instance if a person first searches for “Orlando Resort” and clicks on your ad does not convert, then Searches for “Orlando Resort with Lazy river” and clicks on your ad again and does not convert and finally searches for “Orlando resort with …

How to hire an in-house digital marketer

Are you a marketing manager/director and don’t have the digital acumen to hire a digital staff? Well, I did some of the work for you, Below is a link with some of the questions you can ask to gauge experience on Google Adwords, Facebook Ads, and Google Analytics. Enjoy! https://drive.google.com/open?id=0BwJLKAdat4HWTEQtWjJ1aTYtRVU Please Note: Not all Digital Marketers remember the name of …

Using Google Metrics to Measure Offline Conversions

The new store visits metrics in Google’s Adwords may be the key to finally figuring out how online advertising translates into real time store visits. This little mystery has been keeping marketeers up at night. The formula used to determine how your online marketing is affecting off line store visits  according to Google Adwords“estimates based on aggregated, anonymized data from a …