Jan 2020 Google Update

Google change and update its design on daily basis for better search result. Most changes are not even observable yet still important to improve search results. Google make important noticeable changes to their search systems and algorithms sometimes in a year. Google send advance notices for such updates. These mega changes are called “Core updates.” 

The Google roll out it’s January 2020 core update on January 13th, that was mostly completed on January 16th. This core update is quite big and can be seen in every niche. The most volatile categories are Sports, News, online communities, arts, entertainments, finance and games.

Google explain these core updates as:

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.”

According to SEMRush, the top 10 websites are:

  1. Dictionary.com
  2. Hadith of the day
  3. Discogs
  4. ABSFairings
  5. X-Rates
  6. TechCrunch
  7. ShutterStock
  8. 247Patience
  9. GettyImages
  10. LiveScores.com

While the losers are:

  1. Mp3-YouTube.download
  2. TotalJerkFaace.com
  3. Genvideos.io
  4. Tuffy
  5. TripSavvy
  6. Honolulu.gov
  7. NaughtyFind
  8. Local.com
  9. RuthChris
  10. Local-first.org

Pages that drop have nothing wrong. Many website owners who lose after the core update are wondering what is missing in the website or what they can change to make it better. The main thing is content. According to google they seek the best content. One should ensure the quality of content they are providing.

To improve the quality of the content and to see what is missing google has given many questions. By reading these questions, one may see what they are missing and how they can improve the website. The main factor to consider is that Google is always about quality. The key to navigate the Google updates are quality in:

  1. Speed
  2. Information
  3. Experience

According to some sources:

“In the January core update, google increased the value of keywords in “H1 tags” by two percent, the value of HTTPS is increased by 18%, The keyword in title tag decreased the value by 9%. Also, in google PageRank calculation the D value is changes from 0.85 to 0.7. For logged in users, google also started using TF-iDUF retrieval methods in place of the old TF-PDF method.”

Jonathan Alonso
Looking for new opportunities at a new company. I have been marketing for 15 years, I don't consider myself an expert because there is still so much to learn in marketing. Marketing ideas are born every day and it makes for an exciting career, I am known for my skills in SEO, Paid advertising, and PR.