Important Communication Tools Your Business Needs to Be Using

Your business cannot succeed without proper messaging to your clientele and to new customers. This is one of the reasons that communication tools have become so widely popular in the business sphere. No longer are billboards and printed notes good enough to share your product with others. You need to get more creative and use new tools to get the word out.

Email Newsletters

If your business covers a specific type of business, and you want people to be educated in why your company is the best, you should consider making a newsletter. An email news round-up can be a great way to teach people about the industry. Write stories with catchy headlines that will lower the bounce rate you receive on the newsletter.

When you write stories people want to read, they will be more likely to look forward to your emails and less likely to trash them immediately. Though you might not find it necessary, email newsletters are a great way to keep customers in the loop.

SMS Marketing

But what if your bounce rate is just too high on the emails? Another way you can go about marketing your business is literally at the palm of your hands. About 90% of the world has a mobile phone, making it one of the most cost-effective ways to notify people about your business.

Obviously you shouldn’t cold call or cold text people, but instead invite your current consumers onto your text newsletter. People are more likely to spend time reading texts, and at the very least will stick around to see what it’s about. Just make it quick and clever and you should be good to go!

Google My Business

One practical way that you can work on your communication is by getting a Google My Business account. While these are typically used for understanding your SEO analytics, GMB has other features that can be useful when communicating with customers.

For instance, you should be responding to every single review on Google. This program can help you know what you should say under every circumstance. Whether you face kindhearted customers or Internet trolls, Google My Business can help you navigate the Internet and improve your communication with real customers who love your company.

Hopefully you learned something about a new communication method that you can implement into your business. Talking with your customers doesn’t have to be difficult, and when you use the right technology, it isn’t.

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Jonathan Alonso
CEO & Partner at YellowJackMedia.com, I have been marketing for 15 years, I don't consider myself an expert because there is still so much to learn in marketing. Marketing ideas are born every day and it makes for an exciting career, I am known for my skills in SEO, Digital Paid, and PR.