How to Use Design to Promote Your Business Offline

A lot of advertising now happens online because it’s easy to create content and share across multiple platforms. However, offline advertising options should not be ignored. They can be incredibly effective and they give you the opportunity to get creative with your design.

Use Billboards

Billboards are a great way to make a statement creatively. Most billboards are in high-traffic areas where people only have a few seconds to glance at them. To be the most effective, billboards need to get the point across quickly and clearly. In most cases, it’s helpful to use powerful images that demonstrate the main idea of the billboard. You also want to design it with the location in mind. Use colors that will stand out from the background and consider adding something related to the local culture. Overall, it takes a great deal of creativity to design an effective billboard.

Transit Advertisements

Transit advertising is a great way to promote your business on the go. There are many ways you can implement transit advertising. One common one is to place advertisements on buses or trains that will be seen by all the passengers. This will gain quite a bit of traffic. Another great option is wrapping vehicles. When you do this, you design an advertisement that will be wrapped onto the car. This allows you to create something eye-catching that you can even design to fit with the exterior features of the car. It can cost up to $2,000 to wrap a vehicle depending on the size. Additionally, you don’t need to worry about any damage to the original paint job and wrapping is not a permanent option.

Flyers and Posters

If you’re looking for a more traditional form of advertising, consider using flyers and posters to promote your business. There are numerous advantages to using this method of advertising, especially when compared to other mediums. One of the greatest advantages is you can be very creative with the design of your advertisements. You can experiment with visuals and color to grab people’s attention. Flyers and posters have the potential to make a lasting impression on people.

Promoting your business can be done in a variety of ways. Just make sure you put some time into your offline advertisements. These can be just as effective as online advertisements and they give you the option to get creative with your design.  

Read this next: Why You Need to Be a Data-Driven Business

Jonathan Alonso
CEO & Partner at YellowJackMedia.com, I have been marketing for 15 years, I don't consider myself an expert because there is still so much to learn in marketing. Marketing ideas are born every day and it makes for an exciting career, I am known for my skills in SEO, Digital Paid, and PR.