How to Make Better Decisions in Your Business

A business can live or die by the decisions made by its leaders. Sure, the employees have something to do with the success or failure of a business, but really, you can trace anything and everything back to its leadership. No pressure. But really, it is crucial for you to make good decisions for your business. So what can you do to be better at it?

Discuss Them in a Group

Unless you’re running a business of one, it’s guaranteed that other people will be impacted by the decisions you make. That’s just one reason why you should talk to other people about the decisions you intend to make before you actually make them. Aside from that, other people can have insights and ideas that may prove helpful. They may have useful experience they can offer up to guide you as you make your decisions. Just keep in mind that some people find change to be difficult and unpleasant. Don’t be surprised if group discussions yield some degree of pushback.

Use a Cost Analysis

Talking to people can be helpful, but people are, well, people, and there are a ton of emotions that come with all of that. Sometimes you need to look at cold hard data to get a more analytical perspective on the decision you’re trying to make. It’s generally a good idea to perform a cost analysis before moving forward. You can use predictive models to determine the costs of taking a certain action. Knowing what the cost of a decision is likely to be can help you determine whether or not it’s one you should make.

Study Other Businesses

There are very few truly unique ideas anymore, if there even are any. That can be a little discouraging at times, but it can also be really helpful. What it means is that someone has probably had your idea before and acted on it. Studying other businesses can give you insights into what impact the decisions their leaders made had on their business. You’ll probably have to do some digging in order to find and connect the dots, but that research can offer up some truly valuable insights.

Making awesome business decisions isn’t something that just happens overnight. Everyone makes mistakes at one point in time or another. How you handle them is another decision you’ll need to get good at making. Experience helps, but the nice thing is that you don’t have to rely solely on that in order to get better at making good decisions for your business.

Read this next: How to Strengthen Your Business Through Better Hiring Practices

Jonathan Alonso
CEO & Partner at YellowJackMedia.com, I have been marketing for 15 years, I don't consider myself an expert because there is still so much to learn in marketing. Marketing ideas are born every day and it makes for an exciting career, I am known for my skills in SEO, Digital Paid, and PR.