Keeping in contact with your customers is key to maintaining them over the long haul. If you start to become a more present part of their life, they will become more familiar with your products and will likely keep coming back to purchase those products over time. Finding the right balance between different outreach approaches is important.
Get Them to Follow You on Social Media
Social media is one of the best tools that you can use to stay in contact with your customers. Social media is so great because it is relatively non-invasive but has a huge variety of different ways to actually connect with your customers.
In order to ensure that your customers are really able to stay connected with you on a daily basis, work to use all the different social media tools at your disposal. Try not to over-post so you don’t spam customers. Instead, use story features, lives, reels, and other features to allow your customers to have multiple potential points of contact.
Create an Email List
Email is a relatively simple marketing tool that lets you stay connected with customers. It allows you to convey important content concisely and in a pleasing way. There are a variety of different email approaches you should consider.
Some companies work to send emails with a short version of a blog article to keep customers informed about different relevant issues while others use email to simply inform customers of sales or new products. Experiment a bit to find the approaches that seem to resonate the most with your particular audience.
Write a Blog
In addition to keeping in contact with your customers through email and social media, figure out how to better maximize your website to be more helpful for your customers. Having a great blog with informative articles is a great way to do this.
If you are able to develop a blog that answers similar questions and addresses similar problems to the things your products are aiming to address, you can start to develop a more loyal readership as well as more loyal customers.
As you figure out how to keep in contact with customers, make sure to do more than just have consistent marketing. Focus on other forms of personable outreach as well including follow-up after a purchase is made. Doing things like this or even reaching out to customers with random surprise coupons will help you maintain that relationship.
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