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In urge of perfection, The Search Master rolls out more than 50 updates a month. But not all are capable enough to create a buzz. In early days of August, Google unveiled its new “broad core algorithm update.”

Google confirmed this update on Twitter on Aug 1. Like always, Google managed to conceal its functionality and kept it a complete enigma. Google added in his confirmation tweet “no ‘fix’ for pages that may perform less well, other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages. As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”

Unlike previous broad core algorithm updates like Penguin, Panda etc. this was more about renovating the core functionality of existing Algorithm. Google given a hint about it by rolling out new quality rater guidelines. The quality raters guidelines are the guidelines that human raters are taught to use in order to score the quality of pages and their relevance for search queries.

There is a lot of buzz about this update calling it “E-A-T” update or the medic update.

Strangest thing observed by experts with the third update of the year was its attentiveness for some specific niches than others. There seems to be a focus on health and medical sites and YMYL (Your Money Your Life) sites.

Danny Sullivan of Google was directly asked about the medical/health topic and he said on Twitter “It’s a broad core update which means it is involving all searches.”

The evidence so far suggests that the ‘broad algorithm update’ has boosted the SEO ranking performance of sites that are high quality.

What is E-A-T

E-A-T stands for Expertise, Authoritativeness, Trustworthiness.

As we Eat to survive, So your website will need to survive.

E-A-T is not a new concept, but Google give it more attention this time by placing it among the top 3 considerations for Page Quality in new guidelines release.

Basically, E-A-T decides a site’s esteem. Quality raters keep E-A-T in mind when passing judgment on how great a site or page is in giving what they want.


Expertise means proficiency in certain content that you are offering to your audience. This might not be as vital for entertainment, humor websites as for medical, financial, or legal websites. Simple things decide your expertise in Delivering value to users like

whether you use technical terms or not?

This update is about promoting professional creator over amateur one.


Authoritativeness of the creator of the Main Content, the Main Content itself and the website

According to the Human Raters Handbook Version 5.0,, “authority” is ultimately determined by how external sources assess your content.

Authoritativeness depends upon

How many Backlinks Reviews your article have ?

If it’s a shopping site, than what is the response of genuine buyers in review sections ?


Trustworthiness means making audience feel safer at your website. You have to convince users that they can trust author or organization of the Main Content, the MC itself and the site. Reliability is particularly vital for e-commerce sites that approach users for their Mastercard data. Everything about your site should make clients feel safe while they’re visiting.

Some Case studies have shown that this new updated Google algorithm is found to be rewarding sites which have better implemented E-A-T guidelines.

These guidelines resulted in the most critical Visibility changes in the health and finance businesses. They’re industry specialties where Google takes the quality of each site seriously, calling this sort of content “Your Money or Your Life” (YMYL). Those in these enterprises may see outrageous impacts in their visibility — it is possible that they’re winning huge or losing huge.

The E-A-T angle of YMYL

YMYL stands for ‘Your Money or Your Life’ and clarifies questions that include your cash, funds and you life, wellbeing and prosperity. The reason Google is paying so much attention for these is that they can unequivocally impact a man if non-legitimate and non-real sites are dominating in these sort of search results giving awful guidance.


Examples include:

An e-commerce website asking for your credit card info like Zomato etc

A website giving legal advice like Policybazar

A medical health blog giving information about any disease like mayoclinic



Fullmusculo got 50% decrease in his organic traffic from 1st August.



Be crisp clear in delivering your audience what it wants and needs.

Quit endeavoring to offer on each page.

Make amazing product/service pages that are centered around helping clients examine, pick and purchase.

Ensure your About Us, FAQ and Customer Support content expressly conveys your Expertise, Authoritativeness and Trustworthiness.

Guarantee your substance is the correct profundity to carry out the activity it needs to – shopping substance can be short, instructive substance should be long.

Get specialists engaged with your substance creation – as creators, as validators, as interviewees. Feature author bios that showcase expertise and authority.

Research your substance legitimately and incorporate references to definitive, master sources.

Separate informational content , functional content, engaging content and advertising content– this should be possible with shrewd plan.


Try connecting with your target audience on social media. Use all the social media platforms optimally. Google Plus could be great option for this.

Monitor and improve your website’s Domain and Page Authorities

If your main focus is with local audience, than it’s important to optimize your website for local searches. Keep your contact page up to date for this, this will help you get priority for local searches over big firms.


As google said in its tweet, with each update some get benefits some get loss.

If your Website got hit, don’t panic. Focus back on basics, keep up to date with Google and always prioritize quality over quantity.

Jonathan Alonso
Jonathan Alonso

I turn question marks into exclamation points. My work in digital marketing has allowed me to become a full stack marketer with deep knowledge of not only Analytics and tag manager implementation, But also of paid search strategies, technical and off-site search engine optimization, social and even marketing strategies that encompass both tradition and digital.

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