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Barry Schwartz from SEO roundtable confirmed his current shipment of a Google beacon from Google. The purpose of this project is to help with the accuracy of your metrics. There have been a few of these beacons already shipped to small business owners without them knowing what it’s for. According to their help file https://support.google.com/adwords/answer/7577917   The purpose of this beacon will help in accuracy and also seems to impact your business if you’re using location extensions on Google Adwords.

The Location extension is an attribute of Google AdWords that allows for you to display your address and locality allowing for the person to click on your ad and land on your Google My business profile and ask for directions.

If your using Google Adwords with a Location extension and you have a Google my business page you can request a beacon here: https://services.google.com/fb/forms/projectbeaconbygoogle/

If you don’t know how to enable your location extension, shoot me a quick email at info@jonalonso.com and I will show you how to enable your location extension.

google beacon

From Rusty Brick & SEO roundtable


Jonathan Alonso
Jonathan Alonso

I turn question marks into exclamation points. My work in digital marketing has allowed me to become a full stack marketer with deep knowledge of not only Analytics and tag manager implementation, But also of paid search strategies, technical and off-site search engine optimization, social and even marketing strategies that encompass both tradition and digital.

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