Google Analytics: Data Retention

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User Level Data Expiring?

Google is changing their user level data retention on Analytics, You can now set expectations to how long you want data to be stored, Since we don’t have a BI tool to help with attribution yet, I have chosen to never delete.

If you don’t want this to happen to your user level data on Analytics you can change the setting on GA, See video below

Documentation: https://support.google.com/analytics/answer/7667196

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