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Google Analytics: Data Retention

Jonathan Alonso
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User Level Data Expiring?

Google is changing their user level data retention on Analytics, You can now set expectations to how long you want data to be stored, Since we don’t have a BI tool to help with attribution yet, I have chosen to never delete.

If you don’t want this to happen to your user level data on Analytics you can change the setting on GA, See video below

Documentation: https://support.google.com/analytics/answer/7667196

Jonathan Alonso
Jonathan Alonso

I turn question marks into exclamation points. My work in digital marketing has allowed me to become a full stack marketer with deep knowledge of not only Analytics and tag manager implementation, But also of paid search strategies, technical and off-site search engine optimization, social and even marketing strategies that encompass both tradition and digital.

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