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Doing Email Marketing correctly can and will improve your SEO

At first glance, you may not see the relationship between email marketing and SEO or how you can use email marketing to boost your site’s SERP rankings. The truth is that there are loads of ways you can use email marketing to improve your SEO efforts.

A recent research shows that email marketing is one of the major ways people discover websites.

Unlike other content marketing platforms like micro-blogging websites, email marketing doesn’t have a direct impact on your site’s ranking. That said, there are still a couple of interesting ways you can use email marketing as a tool to boost your website ranking.

In this article, we are going to be looking at some proven ways you can use email marketing to improve your SEO.

Engagement

It’s been proven that Google ranks websites using some vital site analytics metrics such as return visitors, click rates and time spent on site.  Keep your emails relevant, exciting and engaging. Doing this will massively boost your chances to have your audience come back to your site again and again.

After writing an interesting article (relevant to your audience) send an excerpt of the article to your email subscribers. The short piece should have a link at the bottom that will take them to the full piece.

Adding a call-to-action to your email is another great way to enhance engagement. Encourage your reader base to subscribe to your social media accounts.  Even more, you can ask them to engage with your social presence. This boost in social activity will work to inform Google that your business is growing, and will give you better chances to rank higher for your target keywords.

Inbound links

Links are one of the most important factors Google uses to rank websites. Links tell search engines that your content is trustworthy and relevant. The more links pointing to your site, the higher you will rank. There’s no magic to it.

Building inbound links is by no means an easy task. You can’t compel anyone to link to you. People are only going to link to you if your content is qualitative enough and provides value.

This is where your email marketing campaigns come in. If you’re running a blog try getting other bloggers or publications to sign up to some higher-level insights you may be able to offer in your niche. Send out last minute valuable content to them, and you might have the chance to get featured in some articles.

Use content hooks

Encouraging people in your email list to share your posts and comment is an excellent idea. When it comes to email marketing, your goal should not be fixed on driving traffic alone.  It should also be your goal to encourage your subscribers to connect with your brand. If you are able to do this, your subscribers won’t need email reminders, they will visit your website on their own.

Improve your brand reputation

A well-planned email campaign can build the reputation of your brand. If the quality of your email is consistent, your audience will become conversant with your brand and will trust your content.

Since they trust you, they will be inclined to visit your site to source for valuable information instead of others. This will lead to an increase in click- rate. These sorts of signals are exactly what Google is looking for in order to give your site a higher ranking.

Making sure your email template matches your brand is very important. Sending simple black-on-white text emails will probably prove to be inefficient and a complete waste of time. Not to mention you might see your server being blacklisted because spam or phishing reports. Use a tool like the email builder the guys from BigBangThemes have to offer to build out a cool looking email template.

Reviews

No matter how great your site is, there is always room for improvement. It is likely going to be difficult for you to determine how to improve your site, but your customers are your most useful asset.

Send a well-written email survey to your audience, asking for their honest feedback about your site. Their feedback will give you insight and perspective on how you can improve the quality of your site and your rankings.

Many small and large businesses are using customers feedback to boost their local search rankings. The reviews clients post for your business often include long tail keywords of what your business is about, and can prove as a pretty neat way of getting some good inbound links.

Promote your content

Nobody has the time to visit your site every hour to see if you have new content.

There is a simple and effective way you can use email campaigns to promote articles that some of your audience may have missed. Here is how you do it. Send monthly or weekly newsletters highlighting the articles you have written that week or that month.

You are going to be shocked to see how dramatic the rise in the number of people devouring your content can be. This will ultimately lead to higher web traffic and inbound links, both of them being invaluable in your attempts to rank higher.

Social media engagement

Presently, email marketing is one of the best ways to boost social engagement rate (if done right). It is likely going to be difficult for you to see how social media can boost your site SEO.

Here is an easy way to use it.

Include high-quality social media content that resonates with your audience on a regular basis in your email campaigns. Your content should have links that allow readers to easily share your content on social media, thus creating a spike in the levels of attention your business gets.

Improve the quality of your email content

Your email list is not only for running promotional campaigns. It is a platform for you to publish high-quality information to your audience. If your audience finds your content helpful, they will keep coming to your site. Even more, they will tell their friends about it. This will likely lead to an increase in your website ranking.

Final note

Email campaigns alone will not increase your site rankings because Google won’t crawl them. That being said, when used correctly, they can prove immensely valuable to the visibility of your content, increase of social shares and inbound links.

 

Alexandra Liliac Alexandra Liliac

Alexandra’s input as far as design goes is priceless and her love for pixel perfect designs is inspiring. She comes up with awesome designs and creatives, keeping the BigBangThemes online presence looking fresh and professional.

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