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Creative keyword research for SEO and Paid

Other then the useful keyword tools we pay for that cut down on time, there are many creative ways to search for better keyword ideas you can expand on. Here are a few Ideas of some of the coolest sites I use.

How to use Wikipedia research

 

The good news about using Wikipedia keyword research is that it does not require the use of exclusive software that would require to be purchased by the respective user and nor does it subscriptions of any be accessible. On the other hand, no special skills are required as one can easily use the Wikipedia keyword research as long as he or she has a web or a place to jolt down some points. Wikipedia proves to be very effective as it provides a researcher with information that is of high content and that which will inform their keyword research.  One will also get provided with keywords but will still be required to add some terms to the keywords and other additional words that will help to make the keywords very valuable. Unlike how most people view Wikipedia to be, it is healthy to get the picture of it being a generation of ideas as well as motivation rather than a keyword generation only. Just like some other research tools, Wikipedia occurs in systematic steps that researchers should follow and they are discussed below.

  • Google the topic with the word Wikipedia included in the query

The good thing with Wikipedia is that it is usually at a very good position to define and refine words as well. As one types the topic of interest, other keywords may pop up. This SERPs is a good position to commence the keyword research.

  • Jolt down a list of keywords from the SERP

One should be at a position to identify or rather point out other keywords that may be within the results without even having to click on any successive result. It occurs that Google gets to display some of the words it may consider of importance. These additional SERP results are good as they provide more keyword specificity. It occurs that some words appear highlighted marking them as not necessarily the keywords themselves but may be a demonstration of the specificity of the keyword as well as serve as an amplification of the keyword research.

  • Search Wikipedia for the topic or rather the keyword

One should type the topic of interest into Wikipedia to obtain the desired entry.

  • Write down keywords from the first paragraph

It is good to note that the opening section of a Wikipedia entry is among the key places where keywords can be obtained. Besides, the definition of topics often occurs at the first section of the sentences of most Wikipedia entries. One should use these sentences to acquire keyword ideas.

  • Come up with longtail keyword from this list

In order to ensure that one improves on the specificity as well as the value of these keywords, then one ought to join them with additional words for longtail expansion. One is very free to adjust the longtails to suit their specific niche.

  • Write down keywords from the Wikipedia ‘content’ sections

At this point, one will have obtained quite a number of keywords that would be very helpful. Most likely, one will be in need of something that is much more related to the niche. At this juncture, the importance of the section on contents is clearly revealed as it acts as a good source of information. Majority of topics relating to Wikipedia tend to have the table of contents which is an awesome source of growing one’s keyword collection.  One can use the table of contents itself as the keyword and may also use it to extract some more specific topics.

  • explore the niche entries to create additional niche keywords

If one is working towards developing keywords for a niche industry, then Wikipedia can be of very good help. This is because one would be at a very good position to research on contents of further topics. Therefore, there is the possibility of enriching one’s keyword list further with regards to the guidelines listed.  

  • reference the section with the words ‘see also’

Wikipedia tends to give one a list containing additional pages that can help one review for even more keywords. This particular section is referred to as ‘see also’ and is often positioned at strategic positions towards the end of most articles. With this section, keywords can be extracted. In addition, the section can also aid the opening of entries containing more ideas.

  • study the ‘references’ section

For a Wikipedia entry to be termed as reliable, then it has to be extracted from sources that are considered of reputable information on the web. Besides, this information is readily provided in the Wikipedia entry and also linked to in the ‘references’ section below the entire content. Almost every Wikipedia has the additional keyword fodder which is very helpful too.

Wikipedia sounds to be very essential as it is able to provide a large amount and variety of keywords as well, all in one single niche. In addition; Wikipedia is also at a good position to display some of the most relevant keywords in relation to the topic being searched within your niche. Besides, it is usually the very first source of research of a customer and often informs their successive keyword research that may sometimes lead them to your site. Also, it provides a good opportunity for branch-out research to capture halo searches that may surround your niche.

Amazon has provided guidelines on keyword research that involve;

  • Find see word ideas

One should think of what people are going to describe the kind of content they are going to be researching for and come up with an idea of keywords. One can always start with a broad keyword before settling on a more specific keyword and proceed on to the niche down process until the desired seed word is settled for.

  • Generate keyword ideas

One should come up with a list of ideas while at the same time considering that people in our niche are most likely going o be looking for that particular word. Get to see the keywords that are already in use by competitors and check what they are ranking for. Often, a single competitor is capable of providing one with words enough for use for a period of even up to several months. However, if one is able to overtake the competitor, he or she is likely to beat up the competitor in terms of words searched the most. One should proceed on to using the numerous keyword searches that will feed them with lots of ideas. Play with the filters until the desired or rather the most satisfying keyword is settled for.   

  • Analyze keyword metrics

One should consider keyword metrics including;

  1. The search volume that shows the number of people that may have searched on that particular keyword worldwide on Google.
  2. The clicks as they will help one understand the popularity as well as the traffic of a single word.
  3. The traffic potential as it is a metric that is capable of helping one know how much search traffic the top ranking results get in sum total.
  4. The keyword difficulty that helps one to gauge the extent of difficulty when it comes to the ranking of keywords in order to look for easier words that one can rank for.

One should drop a keyword in case it is faced with a lot of competition. However, some keywords may tend to be easy to rank but lacking to attract visitor to that particular site. One should, therefore, settle for keywords that are competitive as they are at a position to attract more customers.

  • Group your keywords

Since one has a list of keywords already, they should be grouped with regards to the search intent, parent topic or rather the parent topic. Majority of marketers tend to focus more on the keywords which have commercial intent as they are the ones that tend to drive the sales. As the process of identification is carried on, one should be sure to stick up with what makes sense most in regards to the desired topics.  

  • Prioritize

At this juncture, one should manage to estimate the traffic potential of the keyword group. Also, one should be able to tell the competition level so that he or she can choose the ones with the best scores.  

Quora is a website that follows a question and answers technique that is normally edited and organized in association with its users that are registered.

By following the above methods, one is able to carry a Quora keyword research that entails;

  • Finding keywords from the Quora question

This entails typing a keyword and proceeding on to the selection of a topic or rather questions from the drop-down menu. One should then choose on a question from the feed.

  • Analyzing the question in Google Adwords Keyword Planner

              The chosen question should then be analyzed properly.

  • Keyword Difficulty Analysis

One should now determine whether it is possible to rank the keywords in the top pages of Google. The most rankable keyword should be selected.

According to oppmax, the guidelines to follow in order to come up with a keyword research include;

  • Find new terms on Wikipedia

              This is because it is a rich source of ideas.

  • Scour online reviews

This involves drawing information from real customers and how they intend to carry out their research.

  • Look at your own site

This entails keeping data purely user related and ensuring that it is used to one’s benefit as well.

  • Become one’s Google suggestion box.

One should begin typing topics into the Google search box and see other keywords that may pop.

  • School yourself at Udemy

Engage oneself in the topic of interest and understanding of the average user.

  • Look through YouTube and Amazon searches

This will help generate ideas after watching videos or reading contents.

  • Carry out keyword research at MetaGlossary

This will help bring up definitions as well as acronyms of the related topics and the best is chosen.

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