With a finite amount of money budgeted for marketing, and an infinite number of eyes available who need your product, matching up your ability to reach those customers is critical. You want your budgeted dollars to work hard for your ...
ROI—also known as Return on Investment—is a broad term. In marketing, ROI refers to the return you as a marketing strategist get on your investment using different marketing tactics and materials. But calculating the marketing ROI can sometimes get a ...
The new store visits metrics in Google’s Adwords may be the key to finally figuring out how online advertising translates into real time store visits. This little mystery has been keeping marketeers up at night. The formula used to determine ...