Designing a marketing strategy takes a lot of work developing your brand and figuring out your message. As you break down the process into individual steps, don’t be afraid to try new things as you go. Each product and each ...
Loyalty to a restaurant or restaurant franchise is a popular social stamp for people today, who feel like restaurants send a message about their personality based on the vision or mood of the restaurant itself. If you are looking to ...
There are certain elements of your business that are outside of your control. The overall economy, saturation of your market, and the community around you are good examples of this. The conversation about your business used to be one of ...
Customers are the most important element for the success of a business. Not only do customers give you immediate money, but they also generate long-term profit through their loyalty and the customers they bring to you. Change customer perceptions of ...
Many small business owners don’t realize there are add-on software plug-ins which can be downloaded as addendums to many popular web commerce programs. These plugins are great options for shortcuts in making your life as a business owner easier, but ...
There are so many different aspects of your business that you need to manage at a given time. But of all the things that will benefit yourself and your employees, having a great 401(k) is one of the most important. ...
Hiring is one of the most important ways you strengthen your business. Hiring the wrong people can waste a lot of time, money, and effort. Hiring the perfect person for the job can strengthen the company in an incredibly meaningful ...
The success of a business relies heavily on the loyalty of your customers and your employees. You increase loyalty when you make yourself more transparent and available to those people. Increased loyalty leads to profitability. Get your business back on ...
Every business relies on various people to keep things running smoothly. From customer-facing employees who handle the day-to-day operations to the C suite of executives, everyone has their role to play. As a business owner, so do you. It’s your ...
Your brand image is extremely important. It will determine whether or not customers will engage with your business. There are many ways your brand image can be impacted, so do your best to address multiple aspects to ensure a positive ...