No matter where your business is at with sales, success, or expansion, one of your biggest strengths comes from your marketing department. Unfortunately, many businesses don’t put enough time or money into their marketing efforts, because they don’t feel it ...
One of the most important responsibilities that you have as a business owner is advertising your brand to make sure that your company gets the business that it needs to stay afloat. However, advertising doesn’t have to mean newspaper ads ...
Operating a business in the 21st century means that you need to be operating a website as well. And that means there are additional responsibilities you must take on or pay someone to do. The number one responsibility that you ...
Running a business, regardless of what industry you are in, is challenging in ways that non-business owners can never truly understand. While there are always countless challenges that business owners must continually overcome to succeed, one that is particularly relevant ...
E-commerce is the iconic shopping experience of the digital age. It can thrive when strategically operated. If your e-commerce business isn’t following the trajectory you hoped for, you might need to make some changes to your strategy. Here are three ...
No one wants their business to lose money but solving the problem can be easier said than done. It’s important that you have a plan and work towards decreasing waste so you can make sure that you are making money ...
How’s your relationship with your employees as a manager? Do your employees like working under you? Do you know what their struggles are? Do you know what they want from you as their manager? One of the things that can ...
With a finite amount of money budgeted for marketing, and an infinite number of eyes available who need your product, matching up your ability to reach those customers is critical. You want your budgeted dollars to work hard for your ...
ROI—also known as Return on Investment—is a broad term. In marketing, ROI refers to the return you as a marketing strategist get on your investment using different marketing tactics and materials. But calculating the marketing ROI can sometimes get a ...
Your business means the world to you, and you are meticulous about each detail. This adds up to a great deal of time, sweat, and money. Luckily, there are more and more aspects of your company that can be automated. ...