Are you Currently running a Remarketing Campaign? Have you thought about running it on facebook? Yes, Facebook is an option that could be proven to be a great decision in getting better ROI and less cost per click.
Your visitors may not convert the first time they come to your website. Due to savvy shoppers, visitors will always search to find their best price, and this will always be a challenge when investing in paid digital advertising. To re-engage those visitors and bring them back to your site, You can remarket your visitors with static and dynamic ads via Google, and other advertising platforms.
When it comes to Facebook you can expand your reach by advertising on your website visitors newsfeed, Your visitors are already interested in your product or service, Best part is that with Facebook you can also segment your visitors by Current Customers, Visitors, Visitors to certain pages/products and create specific ads that talk to those customers.
It’s Cheaper to remarket on Facebook
Its all about Push Marketing vs. Pull Marketing. On GDN you are doing Pull Marketing, there was an intention from your site visitor for that product or service, so your are marketing based on that intention to “pull” the customer back into the sales funnel. While Facebook is made to be an “awareness factor” were you “push” ads to remind the customer about your product or service. Since your pushing, it costs lower to advertise, but you could still be able to pull them back into your funnel with this method.
Let’s get Creative
Here are some remarketing ads I have ran for my past employers that had great reach, engagement and ROI
Right Column Ads: With a right side ad, these ads are great for product remarketing because they can be subtle but yet remind the user of the product or website they visited. There is low engagement on these types of ads because they are not newsfeed ads that you could like, but they do help get those most interested customers back in the funnel
Desktop News Feed Ads: For some advertisers they ideal client is mobile first, but for others the B2C market, Desktop is were customers convert. I have ran lead ads on Facebook were after they have interacted the first time with our site, they will be prone to give you more info for the right deal, information/ebook. This will get you customer data, build your email list and get the customer back in the funnel.
Mobile Newsfeed Ads: We live in a mobile first environment, think micro moments, and facebook is a great start, So if they are in a down time they will be on their newsfeed. A mobile ad will definitely be the right way to get them back into the funnel, You can create lead ads, and video posts. I have seen the most engagement with a video post offering a “once-in-a-lifetime-deal”.
Note: On Instagram I have not seen valuable ROI but it does have great reach, so if you have the extra “green” then you will see some clicks coming back to your site.
As always remember to track and create your UTM links to measure whats right for you.