It seems that everyone in the world has made a YouTube video. Sometimes, these videos show cute kids and animals to send to friends and relatives. The most successful YouTube videos, however, feature a business’s services or products in a professional manner. Best of all, these business ads can be top quality and made for a song. Why YouTube? If …
As a leader, you likely want to continue to grow and develop to ensure you can succeed professionally in a specific industry or as an entrepreneur. If you want to keep advancing and developing your skills, you’ll need to be equipped with the right tools. Here are a few leadership tools that will help you to succeed and have longevity …
Leaders must use different skills and tactics to successfully guide different types of employees and team members. To make this easier, you can give your employees a pre-employment assessment test that determines what personality style they have. The pre-employment testing behavioral quadrants define the four personality styles as expressive/social, controller/assertive, supporter/empathy and analyzer/logical. Expressive/Social Expressive individuals are relationship-oriented people who …
#googlemarketinglive just revealed gallery ads, Doesn’t this remind you about the search ad product that Bing already offers? hmmm. I think this is a great opportunity for a lot of retail-based or travel based ads that sell the consumer the idea of or how their products look. It makes it look more like a “feed” like ad within Google search. …
Converting leads to sales does not just happen. It requires dedication, hard work, and persistence to craft a personalized sales strategy that effectively guides the lead through the conversion process. However, small business marketing can be intimidating because, in the reality of it all, not all leads convert into customers. Often, small business owners handle marketing efforts on their own. …
For many people, social media can feel like a forever-changing entity that’s too hard to understand. While there are certain tricks in the algorithms that will change, there are certain principles that will always remain the same. If you’d like to avoid making major blunders in your social media business strategy, it’s best to remember these and do the opposite. …
As a businessperson, you need the right leadership style to help you achieve both your long-term and short-term objectives. The way you manage or lead your employees is likely to determine the success of your company. You need to unite everyone in the company to help it grow and surpass your competitors. However, you cannot succeed if you do not …
Succeeding in the business world means taking advantage of every edge you can get, and if you haven’t started delving into the options offered through software as a service platform, you could be at a significant disadvantage. SaaS can greatly streamline your business’ operations and automate the simple things so that you can focus on the big picture, and these …
Inbound marketing is an essential aspect of many companies growth strategies. Considering that, ineffective inbound marketing methods can tank a campaign. This could lead to missed opportunities, wasted costs, and angry managers. It’s understandable to wonder what needs to happen to improve your company’s marketing results. With that in mind, here are five tech must-haves to aid in inbound marketing. …
Blogs are becoming very popular across the internet. Whether you are a business or a professional, creating a blog can help you get your name out there. There are so many benefits to blogs that there is no reason not to have one. The best part is, that they are easy to set up. Want to know why you need a blog? Keep reading to …