What are Click assisted Conversions?

In Adwords Click assisted conversions are keywords that lead to other keywords that made a final conversion. For instance if a person first searches for "orlando Resort" and clicks on your ad does not convert, then Searches for "orlando Resort with Lazy river" and clicks on your ad again and does not convert and finally searches ...

How to Hire a In-House Digital Marketing Analyst

Are you a marketing manager/director and dont have the digital acumen to hire a digital staff? Well I did some of the work for you, Below is a link with some of the questions you can ask to gauge experience on Google Adwords, Facebook Ads and Google Analytics. Enjoy!   https://drive.google.com/open?id=0BwJLKAdat4HWTEQtWjJ1aTYtRVU   Please Note: Not all Digital Marketers remember the ...

3 Tips to Creating Awesome Facebook Ads

Below are some of the strategies I use when creating Facebook ads 1.) Research, Research Research Many times I have found inspiration from other ads, what my competitors are doing or what has been proven successful to others, I find a lot of education from boards like Growthhackers.com, my other favorites that I use daily are Adespresso ...

4 Reasons Why you should remarket on Facebook

Are you Currently running a Remarketing Campaign? Have you thought about running it on facebook? Yes, Facebook is an option that could be proven to be a great decision in getting better ROI and less cost per click. Why Remarket? Your visitors may not convert the first time they come to your website. Due to savvy shoppers, ...

Opinion on Google mobile-first Index

Yesterday as a daily routine I pack my lunch hour with a dose of searchengineland.com, and or Moz.com to get some more insights and keep myself up to date. I heard about the Mobile first index coming out a few days ago and Search Engine Land just released a FAQ about this new rollout. (http://searchengineland.com/faq-google-mobile-first-index-262751) This is good ...

Smart Goals……Really?

Are smart goals really the way to go? I know I have not written on this blog in a while but I wanted to talk about why smart goals are maybe not a good idea for your current campaigns. What are Smart Goals? According to Google To generate Smart Goals, we apply machine learning across thousands of websites ...