Market Segmentation 101

What Is Marketing Segmentation Marketing segmentation is when your business puts the needs of their customers first. Marketing segmentation allows your company to engage your audience and optimize your messaging. This is important because it takes into account the needs and priorities of your audience on an individual basis. It's not easy to collect information about your ...

The History of Adwords

Adwords have changed the way we perceive advertisement and search queries in such a tremendous way, we cannot fathom how modern day search engines would function without them. It is a tool for internet advertising service that searching giants such as Yahoo! And Google have developed or rather immensely modified for the better to aid ...

What is Machine Learning?

Do you think this is the future of search? Will it take over the current algorithm?   It is artificial intelligence on steroids, an algorithm that learns and computes images, speech, translations, texts, and find direct and indirect relationships between these properties. here a video that speaks a little more about it   I believe that the future of ...

The Virus of Good Unique Content

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I never miss a whiteboard friday, and this one was exceptional. Funny thing is I was speaking to a friend of mine yesterday, He is the CEO of Morr Wheels, As we chatted I actually told him a lot of these strategies. Good quality content is not enough, and the fact is that content itself with ...

SEO Podcasts & Video List

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Get your learning on! So I wanted to compile a list of some of my favorite educational resources for SEO/SEM. It's about learning that makes you successful in any digital marketing campaign, and I have seen many times were a new strategy has taken a customers, or a client at work to the next level. So here ...