How to Get 100% From Your Team

One of the first things an individual learns when promoted or hired into a leadership position is that your success relies on your team’s effectiveness. The better your team communicates and understands each other, the stronger your team becomes. This type of encouragement for innovation and expression often produces the best results. The following list details some of the reasons …

3 Things to Look for When Hiring a Manager

Hiring a manager for your company is definitely an important endeavor because managers can either build an organization up or run it down into the ground. Considering that a manager can affect morale, it is important to get the hiring process done right the first time. Thus, here are three important qualities you should consider when you are hiring your …

3 Skills That Help Business Leaders Navigate Difficult Conversations

Difficult conversations are inevitable in the workplace because employees have a range of personalities, and friction can happen between them. If blood relatives misunderstand each other from time to time, it’s not surprising that colleagues who have no deep relationship do so. Difficult conversations stem from stressful circumstances, and leaders must work hard to ease tension. An aptitude for conversation …

3 Qualities a Business Leader Must Have for Success

Business leaders are highly valued members of any business. However, being a leader doesn’t always come easily to everybody. To be an excellent business leader, it is important to develop certain key attributes that can make your team even stronger and to strengthen any attributes that you may be lacking. Being a great leader can certainly come naturally to some …

How to Use YouTube to Help Your Small Business Grow

It seems that everyone in the world has made a YouTube video. Sometimes, these videos show cute kids and animals to send to friends and relatives. The most successful YouTube videos, however, feature a business’s services or products in a professional manner. Best of all, these business ads can be top quality and made for a song. Why YouTube? If …

4 Leadership Tools That Will Help You Succeed

As a leader, you likely want to continue to grow and develop to ensure you can succeed professionally in a specific industry or as an entrepreneur. If you want to keep advancing and developing your skills, you’ll need to be equipped with the right tools. Here are a few leadership tools that will help you to succeed and have longevity …

4 Tips to Help You Lead Different Personality Styles

Leaders must use different skills and tactics to successfully guide different types of employees and team members. To make this easier, you can give your employees a pre-employment assessment test that determines what personality style they have. The pre-employment testing behavioral quadrants define the four personality styles as expressive/social, controller/assertive, supporter/empathy and analyzer/logical. Expressive/Social Expressive individuals are relationship-oriented people who …

Gallery ads google

Gallery Ads – Google Ads

#googlemarketinglive just revealed gallery ads, Doesn’t this remind you about the search ad product that Bing already offers? hmmm. I think this is a great opportunity for a lot of retail-based or travel based ads that sell the consumer the idea of or how their products look. It makes it look more like a “feed” like ad within Google search. …

Your Guide to Turning Leads into Sales

Converting leads to sales does not just happen. It requires dedication, hard work, and persistence to craft a personalized sales strategy that effectively guides the lead through the conversion process. However, small business marketing can be intimidating because, in the reality of it all, not all leads convert into customers. Often, small business owners handle marketing efforts on their own. …

Biggest Social Media Mistakes Businesses Make

For many people, social media can feel like a forever-changing entity that’s too hard to understand. While there are certain tricks in the algorithms that will change, there are certain principles that will always remain the same. If you’d like to avoid making major blunders in your social media business strategy, it’s best to remember these and do the opposite. …